Apa kang ditetepake karyawanmu sadurunge mbangun apa-apa
Saben wong bisa nyerat model ing situs web. Iki aturan kang ditrapaké kanggo saben kaca, sebabé saben kaca ana, lan kang mana kang ngilangi publikasi tinimbang ngawasi bab iku.
Saben aturan ing ngisor iki dimbayar déning insiden ing situs sing kita lakoni - rangking tebing, terjemahan rusak, kaca sing ngasilaké kode sumber dhewe. Kita ora teka- teka ing praktik paling apik; kita nulis apa sing wis salah supaya ora salah ing situs sampeyan uga.
Aturan kang ngblokir publikasi langsung: 8 saka 12. Pager kang diblokir bakal dipulangake marang karyawan kanthi alasan, lan bakal dicoba manèh. Iki ora bakal diterbitake lan bakal ngawasi sampeyan sawise.
1. One page, one subject
Blok
Exactly one <h1>. A descriptive <title> of 15-60 characters.
Kenapa: Title is the strongest per-page signal Google has. Google rewrites titles for the SERP most of the time, but the signal it forms from yours still affects ranking, and a generic or duplicated title reads as a quality problem.
2. A description written for a human
warta
A meta description of 140-158 characters, unique to the page.
Kenapa: Description does not rank the page, it decides whether anyone clicks it. Too short wastes the snippet; too long truncates mid-sentence.
3. No shared body text, ever
Blok
Every page gets body copy and FAQ answers written for that page. Never a shared template with a noun swapped in.
Kenapa: This is the one that costs months. A site we run shipped ~1700 pages on one generic FAQ body and a site-level quality classifier suppressed the whole domain — pages still indexed, ranking gone, no manual action to appeal. Recovery ran on core-update timescale.
4. Absolute canonical, paired with hreflang
Blok
Every page self-canonicalises with an absolute URL. Any hreflang cluster ships alongside that canonical, also absolute.
Kenapa: Relative hrefs are silently dropped. hreflang without a self-canonical fills the index report with "Duplicate without user-selected canonical" — 56,801 pages on one site we run.
5. Markup may only claim what the page shows
Blok
Structured data mirrors the visible text exactly. Schema goes on the page types that earn a rich result, not on everything.
Kenapa: Schema is not a general ranking input and not required for AI search -- Google says so directly. Markup that claims a price or a question the page never shows is a violation that can earn a manual action.
7. Positional {0} slots in translatable strings
Blok
Any string that will be machine-translated uses {0}, {1} — never {name}.
Kenapa: MT engines translate or transliterate the word inside the braces, or drop a brace entirely. A numeric slot has no word to translate and survives intact. This silently broke about 10% of non-English rows on one site before anyone noticed.
8. Nothing is indexable until it is finished
Blok
Pages ship noindex. Indexing is a deliberate opt-in by the owner, per site.
Kenapa: These sites share a wildcard domain. One spam tenant indexed on that wildcard damages every other tenant on it, and a half-finished page indexed on day one takes months to undo.
9. Build the thing, do not describe the thing
warta
A page either does something useful or says something specific. A page that only describes a tool is not a page.
Kenapa: Thin wrappers around someone else's API are the clearest signal a quality classifier has. Real utility is what survives a core update.
10. No orphans
warta
Every indexable page has at least one inbound internal link.
Kenapa: Internal links pass ranking signal and drive crawl. A page reachable only from the sitemap gets crawled a few times and then largely forgotten.
11. Alt text and intrinsic dimensions on every image
warta
Every <img> has alt text and explicit width/height.
Kenapa: Alt text is an accessibility requirement first and an indexing signal second. Missing dimensions cause layout shift, which is a Core Web Vitals failure on mobile — and mobile is what gets indexed.
12. Retired URLs return 410, verified
Blok
A removed page returns 410 Gone, confirmed by an actual request after deploy.
Kenapa: A 404 lingers as a soft-404 for months; a 410 deindexes cleanly. And per-view dispatch often intercepts the request before the 410-returning view is ever reached, so the check has to be a real HTTP request, not a code read.
Mengapa iki linter lan ora gaya panduan
Aturan kang mung urip ing instruksi iku saran - model nglampahi iku akèh wektu lan ora ngétung sisané, lan sampeyan nemokaken telung wulan sawisé ing laporan lalu lintas. Sapunika iki diwiwiti minangka kode, sawise kaca ditulis lan sadurunge diwiwiti. Sawijining kaca kang gagal ing aturan blok diwiwiti maneh karo alasan lan ditulis maneh. Hasilé ana ing konfirmasi ing loro cara, supaya sampeyan bisa ndeleng apa sing dites diwiwiti.
lan ora ana sing diindeks nganti sampeyan ngandika
Saben situs wiwit noindex. Ora minangka pigura pitados ingkang kedah dipundeteksi - minangka aturan ingkang dipunparingi, awit situs- situs punika kongsi domain lan satunggaling tetangga ingkang ala ngrusak sadaya ingkang wonten ing punika. Nalika situs sampeyan patut dipundeteksi, sampeyan ngaktifaken indeksasi ing setting lan punika wiwit dipuncrawl.
Hasil linter kanggo saben kaca dicatat ing resi, lan resi ana liwat API.
Ngwangun perusahaanku kanthi gratis