How to start a business

Hakuna hatua ya kwanza ya siri. kuna utaratibu, na sehemu nyingi huwa hafifu na nafuu zaidi kuliko inavyoonekana kutoka nje.

Anza na tatizo ambalo tayari unaweza kulifikia

Swali linaloamua kile ambacho kimefuata si soko kubwa zaidi. Ni lile litakalojibu ujumbe kutoka kwako. Wazo unaloweza kufikia ni bora zaidi ya wazo bora zaidi usiloweza, kwa sababu mwanzoni huna wasikilizaji, bajeti na sifa yoyote katika kundi la gani ambayo una umbali kati yako na mtu aliye na tatizo.

Three things you already own are the real inputs. Access: the people who will read a message from you because they know your name. Credibility: the subjects on which your opinion is taken seriously without a pitch. Repetition: something you have watched go wrong more than once, in a job, a hobby or a family business. Where those three overlap you get a business you can start on a Tuesday evening rather than one that needs a launch.

Be suspicious of ideas that only work at scale. Anything of the shape "like a big platform, but for a niche" usually needs thousands of participants before the first one gets any value, and one person cannot manufacture that. A business that helps ten people substantially can be built in weeks and grown on purpose; a business that helps ten thousand people slightly cannot be started at all.

Hatimaye, eleza kwa unyoofu tofauti iliyopo kati ya biashara na mradi fulani. Biashara ni kitu ambacho mtu usiyemjua hupata kwa makusudi, zaidi ya mara moja. Kama huwezi kueleza kwamba mtu huyo asiyemjua anahukumiwa kazi yake, kile ambacho juma lao laonekana kuwa kama, wakati ambao wangeenda kutafuta suluhisho la mradi wako.

Jaribu kufanya marekebisho kabla ya kujenga kitu

The cheapest version of your business is a conversation. Before you write code, order stock or design a logo, describe the idea to ten people who match your one-sentence stranger and ask what they do about the problem today. You are not listening for enthusiasm — people are polite. You are listening for effort. Somebody who has built a spreadsheet, hired a temp or paid for a tool they dislike has already told you the problem is worth money to them.

Jaribio linalofuata ni ukurasa mmoja na bei. Sema kile ambacho ni, ni cha gharama gani, na kuomba kitu kidogo kinachotakiwa, na kuomba kitu kidogo cha kufanya: anwani ya barua pepe, amana, simu ya mkononi, na hati ya mkono.

Do not skip the price. An idea validated without a number is not validated. "Would you use this?" gets a yes from nearly everyone; "would you pay this, on the first of the month, starting now?" gets an honest answer, and the objection that comes back is usually the single most useful sentence of the whole exercise.

Ipite wakati na mlango, ulioandikwa kabla hujaanza: Mazungumzo ishirini, au majuma mawili ya ukurasa ulio hai, na majibu haya mengi yana maana kama ndiyo. Kutofautisha kile kinachoonekana kuwa mafanikio mapema ndiyo ulinzi pekee wa kweli dhidi ya kusoma mdiocre hutokeza kitia - moyo.

Kumpa, na kutumia anwani

Names matter less than founders think, and caring about them in the wrong way costs weeks. A good name is short, pronounceable over a bad phone line, spellable by someone who has only ever heard it, and not already carried by a competitor in the same category. That is very nearly the whole brief. The name does not have to describe the product; it has to survive being repeated.

Chunguza kwamba jina hilo si alama ya utambulisho katika viwanda vyako na nchi yako É kuwa orodha rasmi katika mamlaka nyingi inaweza kutafutwa bure, na dakika tano zinaweza kuokoa rebrand baadaye. Na upate anwani yako kwenye mtandao wa intaneti.

Abour to a pore anice to anuce to a solice in adnical au internation over with account to a soation a fice to a fice to a fice ine to a fice. page on a other a overnation counting with accre.

Kiwango cha chini cha admin, kwa unyofu

Kuandikisha kampuni si hatua ya kwanza, katika sehemu nyingi huenda ukauza bidhaa kwa jina lako mwenyewe huku ukigundua kama biashara ni halisi, na kutengeneza kitu ambacho mara tu kuna mapato au wajibu; katika sehemu nyingine usajili huja kwanza.

Ya pili inatenganisha fedha hizo, na ni jibu moja la ulimwenguni pote kwenye ukurasa huu: kufungua akaunti ya maisha kwa ajili ya biashara na kuendesha kila kitu kwa kupitia mapatano ya kwanza.

The third is finding out what you owe, and when, before you owe it. There is a tax authority in your country with a page describing exactly what a new business in your situation has to file and by when. Read that page rather than an article about it: rules change, and the version that binds you is the official one. If a sales tax or VAT applies to what you sell, look up the registration rules early, because they often turn on a threshold you can cross without noticing.

The fourth is writing down what you promise. Terms of sale, a refund policy and a privacy notice are not corporate theatre; they are the document you will be glad to have during your first difficult customer, and they are the reason a payment processor will keep working with you. If you collect personal data, find out which privacy rules apply to your customers — they usually follow the customer's location, not yours.

Unaweza Kupata anwani, sanduku, njia ya kulipwa

Unahitaji vitu vitatu na ni vidogo kuliko wanavyosikika: mahali fulani watu wanaweza kusoma kukuhusu, mahali popote ambapo wanaweza kukufikia, na mahali popote wawezapo kukulipa.

Si lazima tovuti hiyo ivutie; ni lazima ionyeshe wazi mambo hususa. Mtu asiyemfahamu anayefika kwenye kiwambo cha televisheni apaswa kujifunza ndani ya kiwambo chako, ni nani, ina gharama gani na jinsi ya kuanza. Tovuti za kwanza hushindwa kufanya mambo mawili ya mwisho: bei iliyofichwa nyuma ya mlio, na hakuna jambo jingine la wazi. [1a] Kurasa nne za haki COMPH BAW AND) kurasa zipatazo ni nini, na inagharimu, jinsi ya kugusa comubwea ni mahali pa mwisho, na ni sehemu yenye kuvutia kabisa kila wakati.

Anwani kwenye tovuti yako mwenyewe inasema kwamba biashara iko; anwani huru ya mtumiaji kwenye nukuu au noti inasema kinyume, na kuirekebisha huchukua dakika kadhaa.

Payment is the piece people delay longest and regret most. Set it up before you feel ready. A payment account in your own name, connected to your own bank, means the person who decides to buy can buy at the moment they decide — and a business becomes real at its first transaction, not at its launch. Keep the account in your own name rather than as a balance inside somebody else's platform, so that the money, the customer records and the payment history are yours.

Ikiwa jambo hilo linasikika kama juma ambalo huna, basi juma hilo ndilo tulilolijenga ili kuliondoa. First Employee ina hukumu moja kuhusu biashara, tafiti, inachagua jina, na inaweka tovuti ya kurasa nyingi na tovuti yake yenyewe ya ndani ya Intaneti kwa muda wa dakika tatu hivi.[4] Ujenzi huo hauna malipo, na kila hatua aliyochukua huandikwa kama risiti unayoweza kusoma na kupeleka nje. Ona hasa kile ifanyacho.

Wanunuzi kumi wa kwanza

Most guides stop at "launch", which is where the actual difficulty begins. The first ten customers do not arrive from an audience, because you do not have one. They come from people you can name.

Kwa hiyo, waandikie orodha ya watu ambao bila shaka wana tatizo hili vile waliokuwa wafanyakazi wenzi, watu katika kikundi cha wafanyabiashara, wamiliki wa biashara moja iliyo mbali na barabara mbili, mtu aliyelalamika kuhusu hili hasa mwezi uliopita. Wasikilize moja kwa wakati mmoja, kuhusu hali yao badala ya kuhusu urushaji wako wa chombo, na kuuliza swali ambalo wataka sana kujibu.

Afanyaye hivyo kwa haki, hata kwa bei ya aibu, anakuambia kile ambacho bidhaa hiyo lazima ifanye na kukupa hukumu ya kutumia mtu anayefuata. Kisha waulize wale ambao hawakujibu kwa njia yoyote ile, nao hutoa majibu yao kuhusu mashindano yako halisi, ambayo kwa kawaida ni fomu au tabia ya kupachikwa badala ya kampuni.

Tumieni mapema vizuri, zaidi ya kuwa yenye kufaa. Hii ndiyo kipindi pekee ambacho unaweza kukilipia, na inanunua vitu viwili vinavyokua: maneno hususa ambayo wateja hutumia kuhusu tatizo, na rejezeo. Omba refa moja kwa moja, mara tu baada ya mtu mwingine kukuambia kwamba wana furaha. Karibu hakuna mtu anayefanya hivyo, ndiyo sababu hiyo hufanya kazi.

Kisha tafuta njia moja kwa wateja wapya na uipe mtihani mzuri kabla ya kuongezea nyingine. Tafuta, mwenzi ambaye tayari anamtumikia mteja wako, jumuiya ambayo kwa kweli wewe ni sehemu ya, hila, au matangazo ya malipo kila moja ya matangazo hayo huchukua majuma kadhaa kusoma vizuri.

Kuendelea kuwa hai, juma baada ya juma

Kila wiki ishirini mwaka, makampuni ya mwaka huu hayafi kwa mashindano; yanakufa kwa sababu kazi inayowaendeleza hai ni ya haraka, haiwi haraka, na sikuzote jambo la kwanza hupotezwa wakati mteja anapohitaji kitu fulani leo.

Kazi hiyo iko karibu kila mahali: chapisha kitu fulani ili kukupata, fuatilia kwenye vituo ulivyo navyo tayari, weka tovuti hiyo sasa kwa kile unachouza, soma namba chache, na ujibu barua pepe yako. Kila kitu ni kidogo.

Hiyo ndiyo sehemu ya mfuatano tuliotengeneza bidhaa, na sehemu pekee ambayo tungedai kuwa jibu. First Employee ni mfanyakazi wa AI anayefanya zamu ya biashara yako kila usiku: inachukua mahali pa zamu ya mwisho ilipokwisha, anafanya kazi ya juma moja, na kuacha ukurasa mmoja asubuhi akisema kile kinachosafirishwa, kile ambacho yeye anahitaji na swali moja tu.

Jengo hilo ni huru. Zamu zako za usiku zinakuja na mpango, na mpango wote ni gharama ya upande wa mtu binafsi: tunachukua asilimia 0 ya mapato yako na asilimia 0 ya pesa zako. Kama ungependa kuendesha biashara yako, mpango wa kusimamia unachukua asilimia 15 ya mapato ya kampuni hiyo. Jinsi inavyofanya kazi · Gharama za mpango

Maswali ambayo watu huuliza wakati huu