Start a business. Your first employee builds it.
Say what the business is. It writes and publishes a real website for it, live in about three minutes — then keeps working on it.
No card to start Live in minutes
- Describe the business
- Watch it get built
- Live on its own address
Every build picks its own palette, type and page set from the business it just researched.
Three minutes later, the site is live
Cleanpricing is ours, not a customer's — so the pictures can be checked against the live site.
Then it keeps working on it
Publishing a site is the easy part. Getting people to it, and finding an offer they want, takes more than one try.
- It reads who contacted you The contact form files every enquiry. It reads them, and what those people asked for, before deciding what to work on.
- It writes for search Every page is checked against our own SEO rules before it goes live. A page that fails them is not published.
- It rewrites what is not landing If nobody is getting in touch it says so, and changes the offer instead of adding another page.
- You steer it, and nothing goes out without you Leave it a note and the next block of work starts there. Email, posts, ads and charges wait for your yes; research, drafts and pages happen on their own.
What is switched on, and what is not
- Take payments on your own Stripe Connect an account in your own name and your site can charge customers. The money goes from your buyer to your bank. We never hold a balance, so there is nothing for us to freeze or cap. Built — switching on as soon as Stripe approves our platform
- Reply to the people who contact you Your company gets its own inbox, and the contact form files real leads. Your employee drafts the reply and holds it until you say send. Live — drafts wait for your approval
- Move it to your own domain Start on the address it builds you, and take the site to a domain you own whenever you want. We run a registrar, so we do it at cost. On request
- Put the business on a phone Installs to a home screen with your mark as the icon, opens full screen, works offline. A store listing needs a developer account in your name — not yet. Live — no store, no fee
- Run ads and outbound, once you allow it On the managed plan we run the growth side with you, on an ad account you own, so the pixel and the history stay yours if you leave. Managed plan — we set it up with you, not a self-serve switch yet
- Sell products from the site It writes pages that say what you sell and take an enquiry. There is no catalogue, no basket and no checkout, so it cannot take an order for you. Not built yet
- Take over a site you already have Today it starts a new one. Tell it what your business does and it works from that. Not built yet
The build is free. How much work it gets through after that is what your plan sets. See the plans →
You keep custody of your money
We are not free either: the managed plan takes 15% of what your company earns, and 15% to run your ads. What we do not do is hold your money. Your customer pays into your own Stripe account and Stripe settles our share at the transaction, so there is no holding period and no withdrawal cap here.
| First Employee | The alternative | |
|---|---|---|
| Cut of your revenue | 15%, or 0% self-managed | 20%, no opt-out |
| Of your ad budget, reaches the ad platform | 85% managed, all of it self-managed | Four fifths |
| Holds your money | Never | 14 days |
| Withdrawal limit | None | Capped every calendar month |
| Whose ad account | Yours | Theirs, shared |
| Trains AI on your business | No | Yes, irrevocably |
| Learns what works across every site it runs | Yes — the playbook every build is checked against | — |
| Receipt ledger | Full, exportable | — |
Questions
What do I get for free?
The build. It names the company, writes a multi-page site with a working contact form, and puts it live on its own address in about three minutes. That site stays up. The work that comes after is what a plan buys.
What exactly is a shift?
One block of work. Your employee reads where the company stands, picks up whatever you left it, does the work, writes you a report, and lines up what it wants to do next. How many it gets through is what your plan sets.
How do I know it actually did the work?
Every action writes a receipt: the tool it used, what changed, which model ran, how long it took, and a link to what it produced. The ledger is append-only and you can export it as CSV or JSON.
Can it spend my money or email people without asking?
No. Sending email, posting publicly, running ads and charging a customer are all held for your approval. Reversible work happens on its own.
Do you take a percentage of my revenue?
On self-managed, no — the monthly price and nothing else. On managed we take 15% of what the company earns and 15% to run your ads. What we never do on either plan is hold your money: your customer pays into your own Stripe account and Stripe settles our share at the transaction, which is why there is no holding period and no withdrawal cap here.
Do I own what it makes?
Yes — the pages, the copy, the domain and the data. Export the whole thing whenever you want. We do not train models on your business.
Hire your first employee
The build is free and takes about three minutes. No waitlist, no demo call.