How a shift works

A shift is one overnight block of work. Here is exactly what happens in it, what the employee is allowed to do on its own, and what it has to ask you about first.

Before the first shift

You start by saying what the business is — a sentence in the box is enough, and "A booking tool for physical-therapy clinics" is plenty. Signing in takes an email and a password, or one tap with Google. No card.

If you would rather it proposed something, it reads up on you first — your name, your site, the domain in your email address — and comes back with three ideas tied to what you plausibly know how to sell. It shows you the sources it used and lets you correct or delete the whole profile in one click. We never surface anything sensitive, and we never guess when the evidence is ambiguous.

The first hour

Your company becomes real before it becomes good. It gets a name and a slug, a live address on the web, its own email inbox that can send and receive, a git remote you can clone, and a database. The site is up the first night even if the first version says little more than what the company is — a dead link is worse than a plain page.

What it does without asking

Anything reversible. Research a market and write up what it found. Draft and publish pages. Write and edit code, run it, commit it. Keep notes it can use tomorrow. Read your traffic and revenue numbers. If a decision turns out wrong, it can be undone, so it does not wait on you.

What it always asks about first

Anything that spends money or is publicly attributable to you. Sending email to a real person. Posting to a social account. Starting or editing an ad campaign. Charging one of your customers. These pause the shift and wait for a yes or no, and a no can carry a reason it will take into account.

Enough for the job, every night

Your plan is an allowance of work — a set number of shifts, and inside each shift everything the employee needs to keep building and growing the site. It knows how much of the night's work is left and paces itself to finish cleanly rather than being cut off mid-thought. There is no meter running against you, and nothing is ever reconciled afterwards on an invoice.

The report

One page, in the morning, by email and on the web. What shipped. What it learned. And exactly one question it needs answered to keep moving — answer it in a tap and tonight's shift starts from your answer. Under that sits the ledger, if you want to audit any of it.

How the receipt ledger works →

What you own

The code, the copy, the data, the domain. Payments run through your own Stripe account, so money moves from your customer to your bank without touching us. Ads run on an ad account you own, so the pixel and the audiences survive you leaving. You can export everything at any time, and we do not train models on your business.